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Jing, Co-Founder of Bukit Vista

Learning the mission of New Hospitality at Airbnb

My experience at Airbnb transformed how I would think about my career, the sharing economy and opened a new door into the hospitality industry.

In my former life, I had been an un-employed electrical engineer, a world traveler, a movie-set extra, a luxury real estate agent, a hotel construction project manager. Through an amazing hiring process, and a lot of luck, I was chosen to lead market development for Airbnb in Indonesia back in 2012.

This was a time before the rebrand and the Belo came to be the new Airbnb icon. I really enjoyed the projects we worked on. Here's a sample of some of the things I worked on.

Hosts needed something more than just bookings to keep them motivated. We created host award programs to publicly commend hosts for the most incredible reviews. It was like the Academy Awards nights of Airbnb in Bali.

Hosts needed something more than just bookings to keep them motivated. We created host award programs to publicly commend hosts for the most incredible reviews. It was like the Academy Awards nights of Airbnb in Bali.

Airbnb travelers meetup in Jakarta. Bukit Vista co-founder Jing leads a meet-up.

Airbnb is a two sided market-place. There's two missions. One is to get more hosts. The other was to get more travelers. In Indonesia, the largest market for travelers was in Jakarta. So our programs worked with key influencers to help new travelers feel confidant about using Airbnb.

Airbnb travelers in Jakarta attend a meetup with Bukit Vista co-founder, Jing.
Airbnb travelers in Jakarta attend a meetup with Bukit Vista co-founder, Jing.

We partnered with Jakarta blogger Kenny, far right, to reach his audience. His blog KartuPos is a rich resource focused on travelers and read by 10,000+ Indonesian free independent travelers.

My incredible colleagues at Airbnb were a second family. We had all moved to Singapore to participate in this incredible transformation in the hospitality industry. Many of them have gone on to create their own startups, VC funds and online enterprises. I'm so grateful for having the chance to work with them.

My first family. My wife, far right, is from Bali, and is where I have been living since 2005. Our daughter Eka enjoyed the numerous hosting events we setup at Airbnb and helped decorate this experiential Moroccan Tent at the Bali Spirit Festival.

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