Design influences the desirability of the property and has impact on your ranking potential and ability to defend the ranking. Unique designs will create space & allow your property to create a distinct brand and signature from competitors. This factor has impact on advance bookings. More time to sell the property results in fewer last-minute discounts.
Positive Contributors :
- Complete services
- Modern Design
- Has pool as adding point
Negative Contributors : No views
Analysis Method : Cluster Analysis – Expert Insight
Data Sources :
Airbnb – 2nd party data
Luxury, cozy design with pool and view. Experience that could attract guest to pay more.
Standard cozy property with complete services and view.
Outdated design, not complete service, no view