The 3 Worst Questions in Real Estate (And What You Should Be Asking Instead)
Hi, I’m Jason, a Business Journalist at Bukit Vista, and today I’m uncovering into analysis from our latest Bali Business Review episode led by Jing Cho Yang. If you’re thinking of investing in Bali’s booming real estate market, you’ll want to pay close attention. In this article, we’re cutting through common investment myths and revealing smart, strategic alternatives to the three most misleading questions that investors keep asking.
Whether you’re an experienced property investor or just beginning your Bali real estate journey, you’ll want to avoid these traps and embrace a more thoughtful, data-driven approach to maximize your ROI. Let’s rethink what you ask before you invest.
Wrong Question #1: “What Daily Rate Can I Get?”
This might sound like an essential starting point—but chasing the highest nightly rate is often a setup for disappointment. Many new investors focus on this metric to estimate short-term gains, but that’s just one piece of the puzzle.
Better Question: “What’s the Lifetime Yield of This Investment?”
The smarter approach is to look long-term. What will your property yield over the next 5, 10, or 20 years? Consider maintenance costs, market trends, occupancy rates, local regulations, and reinvestment cycles. By thinking in terms of lifetime yield, investors can make decisions rooted in sustainability and growth—not hype.
Wrong Question #2: “Is My Location Good?”
This is a vague and overly simplistic question. Sure, location matters—but in a dynamic, high-growth place like Bali, the term “good” can mean many different things depending on your target market and strategic goals.
Better Question: “Does My Location + Design Deliver an Unforgettable Guest Experience?”
Location only matters in context. Is your villa or property integrated into its environment? Is it aligned with the needs of your ideal guest demographic? In Bali, blending smart design with functional placements—like great views, privacy, and easy access—creates unforgettable experiences that lead to higher occupancy and stronger reviews.
Wrong Question #3: “Should I Build a Villa or Guesthouse?”
This binary question limits creative and strategic thinking. The market is already saturated with cookie-cutter villas and guesthouses. So why choose between A or B in an environment that rewards innovation?
Better Question: “What Hasn’t Been Built Yet That Offers High Yield and Low Risk?”
Innovation wins. Look at market gaps, unserved niches, and future trends. For example, eco-conscious stays, digital nomad co-living hubs, or senior living wellness retreats. Use tools like ChatGPT for idea generation and competitor research. Strategic investors think beyond templates—they uncover unmet needs and deliver unique value.
Why Smarter Questions Lead to Smarter Returns
As we explore in the full video, successful investments aren’t born out of hype—they’re grown through informed decision-making and genuine curiosity. Asking better questions helps you uncover better opportunities, foster long-term guest satisfaction, and enhance profitability over time.
Still curious? Learn more in our full episode of Bali Business Review, where Jing covers these insights in detail with practical examples and personal experiences from 15 years in the Bali property market.
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Watch the Full Video for the Complete Breakdown
If you’re serious about building wealth through Bali real estate, don’t stop here. Watch the full video to explore each point in depth and get a first-hand look at how seasoned investors are reshaping their strategies for success:
Until next time,
Jason, Business Journalist at Bukit Vista
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