Hi partners! Allow me to introduce myself. My name is Jessica, a Business Analyst and Revenue Management Specialist at Bukit Vista. I’ve done analysis and optimization for over 100 times, bringing in 100+ millions of additional revenue value through dynamic pricing. Other than that, I studied at César Ritz Colleges Switzerland & Washington State University in hospitality business management.
Some of you may know me already, as I often communicate with partners about your property’s pricing and performance. I am writing this blog for all of you, as an introduction to what the Dynamic Pricing team does daily. Through my blogs, I would love to answer all your key questions and provide better understanding.
What is Dynamic Pricing Management?
How we analyse your property in order to decide the pricing strategy.
All the different kinds of data we use to analyse your property and make strategical pricing decisions
What are the pricing strategies we could settle on
- Keep your calendar open to increase availability
- Trust Bukit Vista to optimize your property through dynamic pricing
- Enhance our team’s visibility towards your property’s operational cost to understand our price boundaries better
- Property X
One of our guesthouse properties located in Canggu, previously only allocated 5 rooms for Bukit Vista to manage, up to August 2022. Early in September, they decided to pause the partnership due to some internal ownership issues. When they chose to resume back in early October, and gave us a full 10 rooms allocation, they know they made the best decision because their booking pace went up quickly and their revenue doubled in that month itself.
- Property Y
One of our long-term partner property in Padang-Padang, have been performing really well until now. This guesthouse with 6 unique rooms can generate a consisteng 8K dollars a month, for 4 months consecutively. Despite an off season in November, their performance is still well above market standards.
- Property Z
This is revenue from a 3-bedroom villa in Ungasan. Their performance has been going up steadily since July up to now. Their nightly rates are also increasing as we monitor better performance in this property overtime. This is a result of the owner fully trusting Bukit Vista to manage their property.