Bukit Vista believes that everyone who work in the world of tourism and hospitality hope that the COVID-19 pandemic will end soon. That way our livelihoods can return to normal. However, what kind of normal would it be if the COVID-19 pandemic ended?
The COVID-19 pandemic has changed the fabric of various sectors of the world, including the hospitality sector. With this change, a new travel culture has emerged that we must understand. By understanding, we can adapt and innovate to be able to continue to exist in any situation.
According to The Jakarta Post, there are at least 5 tourism trends that are expected to emerge after the COVID-19 pandemic:
Batam Tourism Polytechnic, a private tourism university in Riau, has predicted that modes of transportation will continue to enforce health protocols to ensure travelers’ safety.
Airlines are currently requiring travelers to present negative COVID-19 test results, along with other documents, prior to departure. It is possible that this procedure will continue in the future.
There has been the demand for airports to provide rapid test services for travelers, particularly those located in popular tourist destinations. Soekarno-Hatta International Airport in Tangerang, Banten; Yogyakarta International Airport; Husein Sastranegara International Airport in Bandung, West Java; and Supadio International Airport in Pontianak, West Kalimantan, all offer such services.
Batam Tourism Polytechnic also predicted that travelers would spend more time preparing for trips and recommended that travelers allocate additional time to book tickets and seats to ensure their plans run smoothly.
The importance of cleanliness and hygiene has increased for travelers. Hand sanitizer, tissues, and masks have become essential items, and they will continue to be indispensable for some time. Tourist establishments should respond to this tendency by prioritizing health protocols to win visitors’ trust.
A touchless environment may become the norm as the pandemic continues. Despite stringent health protocols, COVID-19 infection may remain a possibility, as people often touch various surfaces during their trips. The use of technology is necessary for a hands-free environment, including touchless document scanning, voice commands, and motion sensors to reduce high-touch surfaces and physical interaction.
Hermawan Kartajaya, the founder and chairman of marketing consulting firm MarkPlus, told kompas.com in April that, after the pandemic, tourists would opt for closer destinations as they might hesitate to plan long-distance trips and some countries might retain travel restrictions.
Domestic tourism and staycations
Online searches for “staycation” in Indonesia surged after several locations began to ease large-scale social restrictions (PSBB) in June. Hermawan predicted that domestic tourism and staycations would increase after the pandemic as people living in cities wanted to travel to nearby locations. “This is where hotels and other establishments can ensure travelers’ health, safety and flexibility,” he said.
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