The Power of Purposeful Design: How Architecture Shapes Investment Value in Bali

img Jason Astono | June 5, 2025

Hi, I’m Jason—a Business Journalist at Bukit Vista—and today I’m excited to bring you an in-depth look at how purposeful design and architecture are shaping the future of property investment in Bali. As someone who’s spent years reporting on the island’s hospitality and real estate markets, I’ve seen firsthand how the right approach to design can make or break an investment. In this special feature, we dive into a conversation with renowned architect “Click,” who shares his experience and philosophy on why thoughtful, culturally integrated design is not just about aesthetics, but is essential for long-term profitability, sustainability, and guest satisfaction.

The discussion discussed into the pitfalls of neglecting design fundamentals—such as waterproofing, ventilation, and site analysis—and how these oversights can lead to costly mistakes for property owners. More importantly, Click shares his philosophy on why every project, regardless of size, deserves a personal, context-driven approach rooted in both cultural respect and environmental awareness.

Whether you’re a seasoned investor, a first-time property owner, or simply passionate about design, this conversation offers practical insights and timeless principles. Discover why purposeful architecture isn’t just about creating beautiful spaces, but about building lasting value and a deeper connection to Bali’s spirit.

The Role of Architecture in Bali’s Property Investment

architecture
From Ulaman Eco Luxury Resort

In Bali’s rapidly evolving property market, the importance of purposeful architectural design is more critical than ever. As investors and developers flock to the island, the temptation to prioritize aesthetics over substance can lead to costly mistakes—both financially and culturally. In a recent Bali Business Review interview, seasoned architect Click, with over 15 years of experience and 200 projects under his belt, shared invaluable insights on how thoughtful design not only preserves Bali’s unique identity but also maximizes investment returns.

Click emphasizes that architecture is not merely about constructing buildings; it’s about creating spaces that harmonize with their environment, culture, and the people who use them. He believes that every project, regardless of size, deserves a personal touch and a deep understanding of its context. This philosophy is reflected in his approach: he forgoes social media and websites, relying solely on word-of-mouth and client satisfaction to drive his business. For Click, quality always trumps quantity—each project is an opportunity to craft something special that benefits both client and community.

Design Fundamentals: Site Analysis and Sustainability

From Pablo Luna Studio

A recurring issue in Bali’s property market is the neglect of fundamental design principles, particularly site analysis. Click stresses that understanding the site—its orientation, microclimate, wind patterns, and surrounding ecosystem—is essential for creating buildings that are comfortable, energy-efficient, and durable. Too often, developers focus on visual appeal, inspired by platforms like Pinterest, while ignoring practicalities like ventilation, waterproofing, and material suitability.

For example, improper orientation can lead to excessive heat gain, forcing air conditioners to work overtime and driving up energy costs. Poor material choices can result in rapid deterioration due to Bali’s humid, coastal climate. Click advocates for using local, sustainable materials and designing with cross-ventilation and natural light in mind. These strategies not only reduce maintenance costs but also enhance occupant comfort and environmental responsibility.

Building for the Future: Advice for Investors and Owners

Click’s advice to property owners and investors is clear: approach your project with an open mind and a willingness to learn. Engage in conversations about local culture, environmental impact, and long-term usability. Avoid the trap of focusing solely on immediate profits or trendy designs. Instead, aim for harmony—with the environment, with the community, and with the island’s enduring spirit.

By prioritizing purposeful design, investors can create properties that stand the test of time, generate lasting value, and contribute positively to Bali’s unique landscape.

🎙️ Part 1: Introduction & Architect’s Background

Jing: Welcome to this very special episode of the Bali Business Review. We’ve gone through legal, appraisal, and today, we explore architecture and design—and how it impacts property investment. Joining me is Mr. Click.

Click: Okay, yeah. My name is… well, everyone just calls me Click.

Jing: Click, how many years have you been in business?

Click: I have two businesses. For architecture, I’ve had my own company for 15 years. Total experience—maybe 20 years.

Jing: Where are you based?

Click: My studio is in Pasar Sari, in central Bali—close to everything.

Jing: Roughly how many projects have you handled?

Click: Around 200. I treat small and large projects the same.

Jing: Even things like small huts?

Click: Yes, even wungs. I enjoy the small ones. They bring me happiness.


🏗️ Part 2: Passion Over Promotion

Jing: I noticed you don’t have a website or social media. Why?

Click: Many reasons. One, I do architecture not just to satisfy clients—but myself too. Each project is personal. I don’t work for quantity. Maybe 1–3 projects per year. That’s enough for quality and fair pricing. And because I don’t promote online, clients get curious. My work and happy clients are my marketing.

Jing: That’s a confident, rare approach. You rely on referrals?

Click: Yes. And it works. Most clients become friends. We build good energy.


🌱 Part 3: Investment Risks Without Architecture

Jing: We’ve seen guests complain about waterproofing and ventilation—especially during rainy season. Bad design = high energy bills. Many skip hiring architects. Why?

Click: They think contractors can handle it. Some just use Pinterest. But Pinterest doesn’t show physics. You need to understand structure, behavior, environment.

Jing: Architecture shapes profitability. It’s not just art. It’s business.

Click: Agreed. And it must also respect Balinese harmony.


🧘 Part 4: Balinese Design Philosophy (Tri Hita Karana)

Jing: Let’s talk philosophy. Do you believe modern design in Bali is drifting away from tradition?

Click: Yes. Many forget Tri Hita Karana—harmony between human, nature, and spirit. Foreign investors often ignore this.

Jing: Have you seen a case like that?

Click: Yes. A client brought a full business plan and branding but ignored the Bali context. I explained the missing piece. Eventually, they rebuilt the concept using Balinese values. It became 200% successful—even though the structure was modern. The spirit was aligned.


🔍 Part 5: What Makes a Design ‘Feel Right’

Jing: So Balinese design is more about soul than shape?

Click: Exactly. It’s about feeling. About energy. Not just marketing.

Jing: That’s hard to explain in a brochure.

Click: Yes. But guests feel it. That’s why they come back.


🧱 Part 6: Common Mistakes – Site & Materials

Click: People forget site analysis. Sun, wind, humidity—they matter. Bathrooms in the wrong direction trap moisture. Wrong materials rot in Bali’s humidity. Use recycled or local-tested materials.

Jing: So architects study beyond aesthetics?

Click: Yes. We study anthropology, physics, psychology. And we analyze the site deeply.


📐 Part 7: Site Analysis – The Secret Edge

Jing: Why do young architects ignore site analysis?

Click: It’s boring. But it’s the secret. I visit each site three times: sunrise, day, and sunset. I feel the light, the wind, the transitions. That’s how you get true harmony.

Jing: That reminds me of a surf photographer. He said: “I know when the sun is perfect.”

Click: Same idea. It’s science and intuition combined.


🏘️ Part 8: Short vs Long-Term Rental Design

Jing: What works for both short and long-term guests?

Click: Storage. Workspace. Kitchenette. Privacy. Some spaces need to flex—like studios that can become bedrooms. Murphy beds, flexible zones, adjustable lighting. Some guests like AC, some don’t. You need options.

Jing: So design for flexibility?

Click: Exactly. Trends change. Guests vary. Design must adapt.


🧭 Part 9: Educating Clients Through Culture

Jing: What mindset should clients bring?

Click: Many only think business. I start with conversation—not design. I talk about Bali. Slowly, they align with the deeper vision.

Jing: So don’t be a guru—be a partner?

Click: Yes. We harmonize ideas. That’s where magic happens.


☀️ Part 10: Sustainability = Better Business

Click: Years ago, I tried to introduce solar power. Clients asked, “What’s the benefit for me?” Now I show my own property’s data. They see the savings. After that, they understand it’s good for earth and business.

Jing: So sustainability is profit too?

Click: Yes. It reduces cost, creates long-term value, and feels right.


🎬 Closing Thoughts

Jing: Thank you, Click. Today we explored how architecture is more than design—it’s culture, science, soul, and business in harmony. When done right, it uplifts everyone—not just investors, but communities too.

Click: Thank you. It was a pleasure sharing.

Jing: If you liked this episode, comment, like, and subscribe. Let us know what you’d like us to explore next!

 

Conclusion

The conversation with architect Click on the Bali Business Review underscores a timeless truth: great design is far more than aesthetics—it is the foundation of lasting investment value, sustainability, and cultural harmony. Click’s philosophy, rooted in personal passion and a deep respect for both client and context, highlights the importance of integrating Balinese principles such as Tri Hita Karana into every project. This approach not only ensures that properties are comfortable, efficient, and environmentally responsible but also that they resonate with the spirit of Bali and the people who inhabit them.

Neglecting fundamentals like site analysis, proper ventilation, and material suitability can lead to costly mistakes, from excessive energy bills to rapid property deterioration. Conversely, embracing flexibility in design and prioritizing the needs of both short- and long-term guests can future-proof investments and widen market appeal.

Ultimately, Click’s advice to property owners and investors is clear: approach each project with openness, curiosity, and a willingness to learn from local wisdom. Engage in meaningful conversations about culture, environment, and user experience. By doing so, you not only enhance your own returns but also contribute positively to Bali’s unique landscape and community. Purposeful architecture, when done right, becomes more than a business asset—it becomes a legacy that endures for generations.

Learn directly from the minds shaping Bali’s property market.
Watch the video below or explore more expert interviews on Bali Business Review.

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