Bali Tourism Statistics 2024: A Comprehensive Overview

img Chinta bukitvista | May 27, 2024

Hello, I’m Chinta, a Business Analyst at Bukit Vista. My role involves utilizing data analytics to uncover revenue-generating opportunities within our extensive portfolio of 100+ vacation rental businesses in Bali. Through in-depth data analysis, I’ve gained valuable insights into how data-driven booking strategies can optimize pricing, occupancy rates, and guest satisfaction.

Today, I’m excited to share my findings on the Bali Tourism Statistics for 2024. After dedicating significant time to researching the latest property market trends, I’ve developed a comprehensive understanding of the most current Bali tourism statistics. These insights can be incredibly beneficial for making informed decisions when shaping your marketing strategy.

We collect thousands of our guest’s data origin to identify Bali tourism trend 

Bali has faced unprecedented challenges, especially due to the global impact of the COVID-19 pandemic. However, the island is now experiencing a remarkable resurgence. Combining its timeless charm with a fresh focus on innovation, sustainability, and wellness, Bali’s tourism sector is not only recovering but also embarking on an exciting new journey.

Tourism is undeniably vital to Bali’s economy and cultural preservation. Yet, it also presents challenges that require responsible management to ensure the island’s long-term sustainability and the well-being of its residents. Striking this balance remains a crucial task for Bali’s leaders and the global travel community. To assist property owners like you, we have meticulously collected and analyzed Bali’s tourism statistics data. Discover the latest information about the number of tourists visiting Bali in 2024!

Bali Tourism Statistics: How Many Foreign Tourists Visit Bali?

bali tourism statistics
The most recent statistical data indicates a notable increase in the number of international tourists visiting Bali in 2023 - 2024 (BPS, 2024)
Based on the most recent data, there has been a notable increase in the number of international tourists visiting Bali in 2024. As we approach the year 2024, the spike in these numbers during December 2023 can be attributed to the festive and celebratory season. Achieving a higher number of passengers served compared to the previous month remains an attainable objective. The graph above further illustrates a consistent upward trend in the number of tourists visiting Bali, especially noticeable during the summer months.

Bali Tourism Update: Which Country has the Highest Number of Visits to Bali?

(The information indicates that Australia is among the leading countries that have helped Bali's tourism industry grow over time)
The largest number of tourists in Bali from January to July 2023 came from:
  1. Australia (113,949)
  2. India (41,690)
  3. China (29,671)
  4. United Kingdom (27,114)
  5. United States (23,417)

The graph illustrates key Bali tourism statistics, showing that Australia is the leading source of international tourists. India follows in second place, with China, the United Kingdom, and the United States rounding out the top five. This data highlights Australia’s significant contribution to Bali’s tourism industry, emphasizing the island’s strong appeal to travelers from these major countries.

Number of Booking 2019 - 2023
(Bukit Vista’s Number of Bookings from January 2019 to August 2023)

What is the Best Season to Sell Property?

Some people believe that the best season for property rentals comes during holidays or special occasions. However, the determination of the best season is influenced by many factors, as the target market is quite diverse.
Recent research conducted by the European Travel Commission (ETC) reports that travel sentiment remains strong throughout Europe. According to the report, three out of four Europeans intend to travel in the next six months. Travel within the European region is predicted to be strong this summer, ETC reveals that Spain is the favorite destination among Europeans traveling between April and September 2022, followed by Italy, France, Greece, and Portugal. 
Recent survey data from reveals that warm weather is the primary motivation for 67% of global travelers when planning vacations during peak seasons. This is followed by timing considerations, with 62% finding it easier to make plans with others during peak seasons, and 60% agreeing that it’s the easiest time to take time off from work or school. More than half (60%) of global travelers also discover more activities to do at destinations during the summer.  
This research is further substantiated by real-world evidence collected by Bukit Vista in the field, indicating that property rentals in Bali are typically in high demand during the mid-year, particularly in August, and towards the year’s end in December.
Bukit Vista’s Occupancy Rate from January 2022 to August 2023
(Bukit Vista’s Occupancy Rate from January 2022 to August 2023)

Which Area Currently Has High Demand?

Five regions in Bali are the most sought-after by accommodation seekers, with Badung leading the way at 48.9% popularity, followed by Denpasar at 30.4%, Gianyar at 13.3%, Tabanan at 4.8%, and Buleleng at 2.6%. The southern Bali region holds a higher appeal due to:
  • Stunning Beaches: South Bali is renowned for its captivating beaches like Kuta, Seminyak, Jimbaran, and Uluwatu. Travelers from around the world seek exotic beach experiences and spectacular sunset views. The natural beauty is a major attraction for those wanting to enjoy Bali’s beaches and waves.
  • Vibrant Nightlife: This area boasts a bustling nightlife scene with numerous restaurants, bars, and nightclubs. It appeals to those seeking lively nighttime entertainment. The active nightlife scene makes South Bali a suitable destination for those looking to experience a vibrant evening atmosphere.
  • Diverse Tourist Activities: South Bali offers a wide range of tourist activities such as surfing, diving, snorkeling, golfing, and cycling. This diversity is a primary draw for travelers seeking adventure and a variety of activities during their vacation.
  • Tranquil and Well-Organized Areas: Despite increasing traffic in some areas of South Bali, there are still plenty of green spaces and well-organized environments. This makes the South Bali region relatively peaceful and comfortable for long-term living. The combination of dynamic beach life and everyday tranquility makes South Bali appealing to many.
Top 5 High-Demand Bali’s Area in 2024


Bali’s tourism industry is showing the opportunity of 2024. The latest statistics reveal an increase in the number of international tourists visiting Bali, with significant contributions from countries such as Australia, India, China, the United Kingdom, and the United States.

If you still have doubts about starting your investment or have unanswered questions, don’t hesitate to consult with Bukit Vista. With our professional expertise and real-time data, we can assist you in maximizing your property’s revenue potential. Explore our website to discover how much you can earn by investing property in Bali here.
Don’t wait too long; start preparing with Bukit Vista now for a mature and profitable investment!

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