Bali Tourism Statistics 2023: A Comprehensive Overview

img Chinta bukitvista | April 22, 2023

Hello, I’m Chinta, a Business Analyst at Bukit Vista. My role involves utilizing data analytics to uncover revenue-generating opportunities within our extensive portfolio of 100+ vacation rental businesses in Bali. Through in-depth data analysis, I’ve gained valuable insights into how data-driven booking strategies can optimize pricing, occupancy rates, and guest satisfaction.

Today, I’m excited to share my findings on the Bali Tourism Statistics for 2023. After dedicating significant time to researching the latest property market trends, I’ve developed a comprehensive understanding of the most current Bali tourism statistics. These insights can be incredibly beneficial for making informed decisions when shaping your marketing strategy.

We collect thousands of our guest’s data origin to identify Bali tourism trend 

Bali has faced unprecedented challenges, especially due to the global impact of the COVID-19 pandemic. However, the island is now experiencing a remarkable resurgence. Combining its timeless charm with a fresh focus on innovation, sustainability, and wellness, Bali’s tourism sector is not only recovering but also embarking on an exciting new journey.

Tourism is undeniably vital to Bali’s economy and cultural preservation. Yet, it also presents challenges that require responsible management to ensure the island’s long-term sustainability and the well-being of its residents. Striking this balance remains a crucial task for Bali’s leaders and the global travel community. To assist property owners like you, we have meticulously collected and analyzed Bali’s tourism statistics data. Discover the latest information about the number of tourists visiting Bali in 2023!

Bali Tourism Statistics: How Many Foreign Tourists Visit Bali?

Number of Foreign Tourists Visit Bali in 2023
(The most recent statistical data indicates a notable increase in the number of international tourists visiting Bali in 2023)
The most recent statistical data indicates a significant increase in the number of international tourists visiting Bali in 2023. Handy Heryudhitiawan, the esteemed General Manager of I Gusti Ngurah Rai International Airport, reported a staggering total of  810,930 international passengers. Within this number, 383,288 were new arrivals, while 427,624 were new departures. As we look ahead to January 2023, the surge in these figures during December 2023 can be attributed to the festive and celebratory season. Achieving a higher number of passengers served compared to the previous month is an achievable goal. The above graph also indicates a rising trend in the number of tourists visiting Bali, especially during the summer season.

Bali Tourism Update: Which Country has the Highest Number of Visits to Bali?

Top 5 Country Visits Bali on July 2023
(The information indicates that Australia is among the leading countries that have helped Bali's tourism industry grow over time)
The largest number of tourists in Bali from January to July 2023 came from:
  1. Australia (652,461)
  2. India (230,063)
  3. China (131,458)
  4. United States (129,137)
  5. United Kingdom (126,822)
These figures have not yet reached the levels seen during a similar period in 2019, but they show a higher number when compared to 2022. This data is further supported by internal Bukit Vista data, which indicates an increase in the number of bookings from 2022 to 2023. We even reached a new peak in the number of bookings in August 2023.
Number of Booking 2019 - 2023
(Bukit Vista’s Number of Bookings from January 2019 to August 2023)

What is the Best Season to Sell Property in 2023?

Some people believe that the best season for property rentals comes during holidays or special occasions. However, the determination of the best season is influenced by many factors, as the target market is quite diverse.
Recent research conducted by the European Travel Commission (ETC) reports that travel sentiment remains strong throughout Europe. According to the report, three out of four Europeans intend to travel in the next six months. Travel within the European region is predicted to be strong this summer, ETC reveals that Spain is the favorite destination among Europeans traveling between April and September 2022, followed by Italy, France, Greece, and Portugal. 
Recent survey data from Booking.com reveals that warm weather is the primary motivation for 67% of global travelers when planning vacations during peak seasons. This is followed by timing considerations, with 62% finding it easier to make plans with others during peak seasons, and 60% agreeing that it’s the easiest time to take time off from work or school. More than half (60%) of global travelers also discover more activities to do at destinations during the summer.  
This research is further substantiated by real-world evidence collected by Bukit Vista in the field, indicating that property rentals in Bali are typically in high demand during the mid-year, particularly in August, and towards the year’s end in December.
Bukit Vista’s Occupancy Rate from January 2022 to August 2023
(Bukit Vista’s Occupancy Rate from January 2022 to August 2023)

Which Area Currently Has High Demand?

Five regions in Bali are the most sought-after by accommodation seekers, with Badung leading the way at 48.2 percent popularity, followed by Denpasar at 29.9 percent, Gianyar at 13.1 percent, Tabanan at 4.7 percent, and Buleleng at 2.6 percent. The southern Bali region holds a higher appeal due to:
  • Stunning Beaches: South Bali is renowned for its captivating beaches like Kuta, Seminyak, Jimbaran, and Uluwatu. Travelers from around the world seek exotic beach experiences and spectacular sunset views. The natural beauty is a major attraction for those wanting to enjoy Bali’s beaches and waves.
  • Vibrant Nightlife: This area boasts a bustling nightlife scene with numerous restaurants, bars, and nightclubs. It appeals to those seeking lively nighttime entertainment. The active nightlife scene makes South Bali a suitable destination for those looking to experience a vibrant evening atmosphere.
  • Diverse Tourist Activities: South Bali offers a wide range of tourist activities such as surfing, diving, snorkeling, golfing, and cycling. This diversity is a primary draw for travelers seeking adventure and a variety of activities during their vacation.
  • Tranquil and Well-Organized Areas: Despite increasing traffic in some areas of South Bali, there are still plenty of green spaces and well-organized environments. This makes the South Bali region relatively peaceful and comfortable for long-term living. The combination of dynamic beach life and everyday tranquility makes South Bali appealing to many.
Top 5 High-Demand Bali’s Area in 2023
(Top 5 High-Demand Bali’s Area in 2023)

Conclusion

Despite the challenges posed by the COVID-19 pandemic, Bali’s tourism industry is showing signs of recovery in 2023. The latest statistics reveal an increase in the number of international tourists visiting Bali, with significant contributions from countries such as Australia, India, China, the United States, and the United Kingdom.

If you still have doubts about starting your investment or have unanswered questions, don’t hesitate to consult with Bukit Vista. With our professional expertise and real-time data, we can assist you in maximizing your property’s revenue potential. Explore our website to discover how much you can earn by investing property in Bali here.
Don’t wait too long; start preparing with Bukit Vista now for a mature and profitable investment!
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