bali tourism statistics

Bali Tourism Statistics 2023: A Comprehensive Overview

img | April 22, 2023

Hi, it’s Feby! I’m thrilled to share my insights on Bali Tourism Statistic 2023. Having spent countless hours studying and researching the current trends related property market, I’ve gained a general understanding of Bali tourism statistics updates for decision-making consideration for your marketing strategy. So here are what I found. Let’s read down below! 

The tourism industry in Bali has been greatly affected by the COVID-19 pandemic, according to a recent report by the Central Bureau of Statistics.

New research shows that tourism is very important for Bali’s economy. It makes up almost 28% of the money that Bali makes. As tourism helps the economy by creating jobs and opportunities for people who might have a harder time finding work, like women, young people, and migrant workers. However, the pandemic has shown that Bali’s tourism industry is vulnerable to global disruptions.

We have carefully collected and analyzed Bali tourism statistics data for you as a property owner. Find out the latest information about the number of tourists visiting Bali in 2023, including both locals and foreigners and past years’ data to see how COVID-19 affected tourism in Bali. Let’s look at each of them down below.

Bali Tourism Statistics: How Many Tourist Visits to Bali

bali tourism statistics
The latest statistical data indicates a notable increase in the number of international tourists visiting Bali in 2023.

The latest statistical data indicates a notable increase in the number of international tourists visiting Bali in 2023.

The esteemed General Manager of I Gusti Ngurah Rai International Airport, Handy Heryudhitiawan, has reported a staggering number of 810,930 international passengers. Among them, 383,288 were new arrivals, while 427,624 were new departures. Looking ahead to January 2023, 

The surge in figures during December 2023 can be attributed to the festive and celebratory season. Achieving a higher number of passengers served than the previous month is an attainable goal. 

Which country has the highest visits to Bali?

bali tourism statistics
The information indicates that Australia is among the leading countries that have helped Bali's tourism industry grow over time.

1. Australia
In January 2023, 91,254 passengers arrived in Bali from seven places that have direct flights from Australia.

In 2019, 1.4 million tourists from Australia visited Indonesia. Out of those, around 85 percent, or 1.2 million people, traveled to Bali. This is more than in previous years. Australian tourists gave 18 trillion rupiahs ($1.8 billion) to the Indonesian economy in 2014. The information indicates that Australia is among the leading countries that have helped Bali’s tourism industry grow over time.

2. Rusia
Many Russians are visiting Bali, as per the latest reports. In January 2023, 22,104 people from Russia visited Bali. This happened in just five months.
Around 80,000 people from Russia visited Bali in January 2023.

In 2023, the number of tourists visiting Bali is expected to increase. Bali aims to have 4.5 million international tourists in 2023, up from 2.3 million in 2022. Many of the foreign tourists visiting Indonesia are from Russia.

3. India
In January 2023, 21,170 people from India visited, making it the third-highest number of visitors from any country. In 2022, Bali had 184,702 visitors from India. The data indicates that there was a decrease of 39.69 from the previous month’s number.

4. South Korea
In January 2023, 17,598 tourists from South Korea visited Bali, making them one of the top five countries with the highest number of visitors. Tourists from South Korea are helping Bali’s tourism industry a lot. Jeju Air will add new flight routes to Bali from South Korea in 2023.

5. Singapore
Handy Heryudhitiawan says that most people who arrive at I Gusti Ngurah Rai International Airport in Bali come from Singapore. Specifically, 168,744 passengers come from Singapore. The route between Singapore and Bali is trendy, with 168,744 passengers using it. Many travelers from all over the world pass through Singapore.

Since 2011, Singapore has sent tourists to Bali, making up 3.71% of the total 624,196 foreign tourists who visited the island. In 2015, Bali had 4 million tourists visit, many of whom were from Singapore.


Revenue Generated by the Tourism Industry

bali tourism statistics

Starting in January 2023, the Start Hotel’s revenue dropped by 7.59 points, making the total revenue 41.22%. This means that there was a decrease of 7.59 points from the previous month.

The BPS says that tourists usually stay for two nights at a hotel with a star rating. The decrease in this statistic is not surprising when compared to the survey results from 2022.

A survey by The Central Bureau of Statistics (BPS) found that the occupancy rate of star hotels in Bali increased from 38.37% in August to 57.75% in December. This increase was measured by comparing it to the revenue generated in 2022.

In 2022, there was another significant increase. As the leading property manager in Bali, we have seen our property partners revenue generated an increased average of 162.94% from last year. Almost 8 times the growth compared to 2021 and before that.

Here’s a tip: Make sure to get your property ready for the high season by marketing it and doing maintenance at least a month in advance. This way, you won’t miss out on potential guests who are interested in staying at your property.

We can help you develop the best strategy for your property to compete in your area. Get a consultation here now.


Despite the challenges posed by the COVID-19 pandemic, Bali’s tourism industry is showing signs of recovery in 2023. The latest statistics reveal an increase in the number of international tourists visiting Bali, with significant contributions from countries such as Australia, Russia, India, South Korea, and Singapore. 

With our professional expertise and real-time data, we can help you generate higher revenue from your property. 
Check our website and find out how much money you can make by investing property in Bali here

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