Hello, I’m Jason, a Business Journalist at Bukit Vista. My role involves utilizing data analytics to uncover revenue-generating opportunities within our extensive portfolio of 100+ vacation rental businesses in Bali.
In this article, we explore the latest Bali tourism statistics, including visitor trends, top tourist origins, and high-demand areas, along with insights for businesses looking to capitalize on the island’s booming travel industry.
Bali is continuing its strong resurgence in 2025, building on the momentum from 2024, with international tourist arrivals showing impressive growth. The island’s charm remains its cornerstone, but innovations in sustainability, wellness, and eco-conscious tourism have further strengthened its appeal to visitors from around the world.
Key tourism markets such as Australia, India, China, and more recently, South Korea and the United Kingdom, remain integral to Bali’s recovery and growth. Australia is still the leading source of international visitors, followed by strong showings from India, which has consistently maintained its position as a top market. Additionally, the return of Chinese tourists has bolstered the island’s overall numbers, contributing significantly to the total foreign arrivals in 2025.
Bali Tourism Statistics: How Many Tourists Visited Bali in 2025?
Recent Bali tourism statistics reveal a significant increase in international arrivals compared to the previous year. The Indonesian Ministry of Tourism reports that visitor numbers have nearly returned to pre-pandemic levels, reinforcing Bali’s status as a top global destination.
Foreign Tourist Visits to Bali in 2025
Source: BPS Bali & Official Releases 2025
This growth is driven by strong interest from various international markets, improved travel accessibility, and Bali’s reputation for natural beauty, cultural heritage, and luxury experiences.
Bali Tourism Update: Which Country has the Highest Number of Visits to Bali?
For the year 2025 (Jan–Oct), Australia continued to be the largest source of international visitors to Bali, accounting for the highest share of foreign arrivals throughout the year. Other major contributor countries, based on cumulative data, monthly shares, and tourism reports, include India and China, with South Korea and the United Kingdom also among key markets.
Australia remains the dominant source market in 2025, repeatedly recording the highest share of foreign tourist arrivals in multiple months (e.g., April, May, July, August, September, and October). In October 2025, Australians accounted for about 24.81 % of foreign visitors in Bali.
India continues as a strong second market, with significant arrival numbers reported in cumulative arrival statistics for much of 2025 and ranking just behind China in some aggregated data sets.
China has shown steady recovery and substantial contribution, often ranking third in the top source list, especially in cumulative mid‑year reports.
South Korea and the United Kingdom are also among the more notable contributors to international arrivals, completing the broader set of top five source markets for foreign tourists in Bali in 2025.
This continued pattern underscores Australia’s significant contribution to Bali’s tourism industry in 2025, followed by strong representation from India and China, with South Korea and the UK rounding out the leading international source countries.
Which Area Currently Has High Demand?
The table below highlights the top Five regions in Bali according to our Bali Tourism Statistics that are most popular among property seekers in 2025. Each area offers unique attractions and experiences that cater to a variety of tourist preferences, from vibrant nightlife and luxurious resorts to cultural retreats and scenic beauty, making Bali a diverse and sought-after destination for travelers worldwide.
| Regency/City (Percentage) | Why It's Attractive | Key Tourist Destinations | Persona of the Area |
|---|---|---|---|
| Badung (48.9%) | Badung is home to some of Bali's most famous tourist areas, including Kuta, Seminyak, and Nusa Dua, offering vibrant nightlife, luxurious resorts, and beautiful beaches. | Kuta, Seminyak, Nusa Dua, Jimbaran, Uluwatu, Canggu | Vibrant, luxurious, and energetic. Perfect for beach lovers and nightlife seekers. |
| Denpasar (30.4%) | Denpasar, including Sanur, offers a more relaxed environment with cultural heritage sites, quieter beaches, and easy access to nearby islands like Nusa Penida. | Sanur, Bajra Sandhi Monument, Museum Bali, Sindu Beach | Relaxed, cultural, and tranquil. Ideal for families and those looking for a peaceful retreat. |
| Gianyar (13.3%) | Gianyar, especially Ubud, is Bali’s cultural and spiritual center, known for art, yoga retreats, traditional markets, and stunning terraced rice fields. | Ubud, Tegallalang Rice Terraces, Pura Tirta Empul, Goa Gajah | Cultural, spiritual, and artistic. A haven for those seeking wellness and traditional Balinese experiences. |
| Tabanan (4.8%) | Tabanan offers scenic beauty with iconic destinations like Tanah Lot temple and the UNESCO-listed Jatiluwih Rice Terraces, providing a more peaceful rural experience. | Tanah Lot, Jatiluwih Rice Terraces, Pura Ulun Danu Bratan, Batu Karu Temple | Scenic, serene, and rural. Attracts nature lovers and those looking for a quieter side of Bali. |
| Klungkung (2.6%) | Klungkung, particularly Nusa Penida, is a favorite for adventure seekers with pristine beaches, underwater activities, and dramatic coastal landscapes. | Nusa Penida, Nusa Lembongan, Atuh Beach, Kelingking Beach | Adventurous, wild, and off-the-beaten-path. Suited for thrill-seekers and nature enthusiasts. |
Percentage Source: Kompas 2024
How Businesses Can Leverage Bali Tourism Statistics for Growth
For businesses in hospitality, real estate, and tourism services, Bali tourism statistics provide valuable insights into market trends. Here’s how companies can use this data to maximize opportunities:
The statistics show that regions like Badung account for a significant portion of tourist visits in Bali, making it a key area to focus on. You can tap into this high demand by:
1. Promoting High-Demand Regions
In areas like Kuta, Seminyak, and Nusa Dua, focus on premium offerings and create a sense of urgency through scarcity marketing. Highlight the top resorts, dining, and entertainment experiences to drive bookings. These areas are already popular among tourists, and by showcasing their best offerings, you can attract high-value customers.
2. Expanding in Lesser-Known Regions
Regions like Klungkung and Tabanan offer unique opportunities for niche travelers. You can target eco-conscious tourists or adventure seekers who prefer off-the-beaten-path experiences, such as diving in Nusa Penida or hiking in Jatiluwih. By promoting the untouched beauty of these regions, you can capture a different segment of the market.
3. Introducing Uluwatu in 2025
Uluwatu, known for its stunning cliffs and world-class surf spots, offers a different vibe compared to the more crowded regions like Kuta or Seminyak. By showcasing Uluwatu’s luxurious beach resorts, surf culture, and spiritual attractions like the Uluwatu Temple, you can attract tourists seeking a balance of luxury, nature, and culture. It’s the perfect spot for travelers looking to escape the hustle and bustle while still enjoying top-tier amenities and experiences.
Key Takeaways
The trends emerging in Bali Tourism Statistics 2025 indicate that Bali’s tourism sector is evolving, offering both promising growth opportunities and emerging challenges for businesses, property owners, and investors. In 2026, we’re seeing continued growth in international arrivals, particularly from Australia, India, and Southeast Asia, while traditional markets like China remain strong but fluctuate due to economic uncertainties.
However, while Bali’s tourism numbers continue to rise, there is a clear shift in visitor preferences. The growth of alternative accommodations (like villas, private rentals, and boutique hotels) is outpacing demand for traditional hotel rooms, leading to lower hotel occupancy rates. Demand for longer stays and more personalized travel experiences is pushing this shift, with travelers opting for more flexible, private options, creating new opportunities for property owners who adapt to these preferences.
The rise of regional competition—with places like Vietnam and Thailand becoming increasingly popular—has also made it necessary for Bali to differentiate itself. To succeed, businesses must embrace dynamic pricing models, targeted marketing strategies, and a focus on high-quality, sustainable tourism that appeals to today’s more discerning travelers.
At Bukit Vista, we saw this opportunity coming by analyzing historical trends and discovering patterns that allow us to predict shifts in Bali’s tourism landscape. We specialize in harnessing these insights to help property owners and investors achieve better profit performance. With our deep knowledge and cutting-edge tools, we can help you stay ahead of the competition and make the most of Bali’s booming tourism market.
Contact us today to access the latest knowledge and tools, and let us help you get the maximum profit potential for your property. Don’t miss out on the future of Bali tourism—partner with Bukit Vista for a more profitable and rewarding investment journey.
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