The Art of Content Creation for Your Rental Property: Maximizing Your Online Presence

img | February 7, 2023

Your property’s online presence is the first impression that potential renters will have of your space, and with the increased competition in the rental market, it’s more important than ever to create compelling content that showcases your property in the best possible light.

For over 10 years, Bukit Vista has created hundreds of listing properties for 30,000 + guests while maintaining a 4.6 overall rating & 71% 5 star rating. So we know a thing or two about optimizing your rental property content for higher revenue.
In this comprehensive guide, we’ll explore the art of content creation and how it can be leveraged to maximize your rental property’s online presence.

High-Quality Photos

Stunning Ocean View Nusa Dua Villa + Infinity pool bedroom by bukit vista
High-quality photos are important for attracting potential renters

Imagine a world where searching for something online only resulted in text-based results. Sounds pretty bland, doesn’t it? Well, that was the reality up until March 2017. But today, visually appealing images accompany almost every search we make, adding depth and color to our online journey.Back in 2017, Google did a survey and discovered some photos-based numbers it could not ignore:

  • 90% of purchasers are more likely to use a business that has photos on a search/map results page.
  • 74% of shoppers say that photos on the results page indicate a more reputable business.

A picture is worth a thousand words, and the photos you use to showcase your property can make all the difference in attracting potential renters. High-quality, well-lit photos that showcase the unique features and benefits of your property will help potential renters get a clear understanding of what your space has to offer. Consider hiring a professional photographer or using a high-quality camera to capture images that accurately represent your property.

Accurate Descriptions


Bukit Vista - listing - cover photo
Accurate descriptions give potential renters a clear understanding of the property’s features and benefits.

In addition to photos, the descriptions you provide for your property are an important component of your online presence. Use descriptive language to highlight the key selling points of your property, such as its location, the type of amenities it offers, and any unique features or benefits. Be sure to include all relevant information, such as the number of bedrooms, bathrooms, and square footage. Accurate and detailed descriptions can help potential renters get a better understanding of your property and increase the likelihood of securing bookings.

Virtual Tours

As the world navigated through the challenges posed by the Covid-19 pandemic, businesses were forced to find new ways to connect with customers and keep their revenue flowing. With in-person interactions limited, many companies turned to the digital realm to find new opportunities. Fitness studios brought their classes online, restaurants pivoted to delivery through social media, and even real estate agents used video platforms to provide virtual home tours. The result? A staggering 600% increase in the use of 360 degree virtual home tour technology between 2019 and 2021. It’s clear that in today’s rapidly evolving world, the ability to adapt and thrive in a digital environment is key to success.

Take a 360 degree view of our property with our immersive virtual tour. Click here to experience the property as if you’re actually there.

Keyword Optimization

Online travel agencies (OTAs) have become an increasingly important channel for property owners to reach potential renters. To ensure that your property stands out on these platforms, it’s important to optimize your listing with keywords that potential renters may be searching for. This includes terms such as the location of your property, the type of amenities it offers, and the type of rental (e.g., short-term, long-term). By including these keywords in your descriptions and titles, you can increase the visibility of your property on OTAs and reach a larger pool of potential renters.

Keyword optimization helps increase visibility of your property on online platforms

Regular Updates

Keeping your online listings up-to-date is crucial in ensuring that your property remains appealing to potential renters. Regularly update your photos and descriptions to reflect any changes to your property, such as new furniture, upgrades, or any relevant updates to the local area. By keeping your online listings up-to-date, you can ensure that potential renters have accurate and up-to-date information about your property.

Regular updates ensur your property remains visible to potential renters

The art of content creation involves a combination of these strategies and an ongoing commitment to improving and refining your online presence. By consistently striving to create compelling content for your rental property, you can increase your chances of securing bookings and maximizing your rental income.

Take advantage of our property management services to make this process even easier for you. Let us handle the hard work, so you can sit back, relax and enjoy the benefits of a successful rental property. For more information about how we can help you achieve your goals, visit our website or contact us directly. We look forward to the possibility of working together!

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