Ever wondered what it’s like inside Bukit vista? Our community, our chapter, and our roles? In Bukit Vista, with all the flexibility and opportunities provided and given, more often than not, you are not bound to just your role but you can always go beyond based on your skillset as a part of being positively transformed during your internship and to always inspire delight.
There are three particular user journey that the company focuses on. They are the Employee, Guest, and Partnership user journeys, represented as wedges in the diagram. Within each wedge consists of five user funnel stages, starting with awareness at the outer ring, followed by engagement, conversion, transformation, and advocacy which are located in each subsequent ring, moving towards the center.
It usually starts with the awareness stage where our team will come up with a strategy to attract like-minded people who are interested to join Bukit Vista either as guests, partners, or even potential employees! We raise awareness by doing various approach to external parties, which are usually done by some of the teams such as Marketing, Public Relations, and Community Management.
Next step is to proceed with the engagement stage to allow better understanding between two parties as it is a two-way street.
Once the engagement stage is a success, this is where we’ll move to the conversion stage where we seal partnerships or contracts if you are sure whether you’re interested in the company’s services or products.
Transformation & Advocacy Layer
The last two funnel stages, transformation, and advocacy will be mostly implemented during your time here in Bukit Vista. Our company vision is to inspire delight and to encourage everyone to be positively transformed.
Rings and Wedges
The rings are based on a person’s competency and skill set while the wedges are based on the mission and the journey of a particular user. Furthermore, the wedges are correlated to the SLAs that each chapter needs to achieve.
Another insight on why the lines are dotted between each of the wedges is because no one in BV is restricted to focus on their job role, but here we encourage our employees to do more outside of their own chapters as well.
As you can see from the colours in the diagram, each colour represents a different chapter. In Bukit Vista, we have 6 chapters in total.
Community chapter mainly focuses on leading property owners to deliver inspirational guest experiences through hospitality innovation.
Next on Human Resource chapter, we strive to continuously improve on our speed and accuracy of hires in hopes of building the greatest professional network for hospitality innovation. Through our innovation culture, we hope that it can lead the global hospitality industry.
Hospitality, Air Support and Reservation chapter focuses on the guest experience, mainly by providing a hospitable guest experience through customer service and managing reservations.
Moving on to
Marketing chapter whereby we hope to discover & acquire delightful properties that anchor inspirational guest experiences.
Next on the list is Product Development Chapter, we hope to inspire the hospitality industry through technological innovation.
Last but not least, Business Intelligence chapter where we analyze and discover opportunities to accelerate revenue growth for the best global portfolio of properties. We strive to have top of the market performance for our distribution platforms.
Not forgetting our leaders, right at the center of the chart. Their experience and skills are flexible and adaptable to different chapters and wedges, which is why they are not confined in each of the ring or wedge in the graph. They are the ones who will lead and guide us towards the right direction as well train us up to be young leaders.
To conclude, the Bukit Vista Organizational Chart is a chart which allows mainly employees and partners to understand how the company work.Furthermore, with Bukti Vista’s flexible work culture, it allows room for creativity and innovation not limited to the role an individual applied for.
An example of how to understand this diagram is if a PR intern who is particularly competent in the awareness funnel, the HR chapter can extend their work out to our chapters as well and target different wedges such as the guest and partnership wedge.
We hope that you managed to gain a greater understanding and some insights about our company structure and our various chapters. If you are interested to find out more or be a part of us, feel free to approach us.