Property Demand 2023 in Ubud: A Guide to Investing in Ubud’s Property Market

img | March 8, 2023

Hey there, it’s Ganes! I’m excited to delve into the nuances of the Ubud property market with you today. My journey at Bukit Vista, a leading rental property management company in Bali, has equipped me with extensive insights into the rental trends and guest feedback shaping property demand in Ubud. As we sip our coffee together, let’s uncover the latest trends and insights that are currently defining the Ubud property market. Join me in this exploration to understand what makes Ubud an enticing area for property enthusiasts and investors alike.

Ubud, a cultural and spiritual center in Bali, Indonesia, has become a popular destination for travelers from around the world. As a result, there is an increasing real estate demand for rental properties in the area. Property owners, developers, and investors interested in investing in Ubud need to understand what guest needs in the area to make informed investment decisions. In this article, we’ll provide insights into the demand for rental properties in Ubud property market and the factors that influence guest preferences in the area.

Ubud's Development as National Tourism Strategic Area (KSPN)

One key factor that has influenced guest preferences in Ubud is the area’s recent designation as a National Tourism Strategic Area (Kawasan Strategis Pariwisata Nasional or KSPN). This designation recognizes the area’s potential to become a world-class tourism destination and has spurred increased investment and development in the area.

As a result,  the Ubud property market presents several prime investment opportunities for 2023. One promising area is in eco-friendly and sustainable properties that cater to guests’ increasing interest in eco-tourism and wellness. Properties that offer unique experiences, such as bamboo villas or treehouses, are also becoming more popular among guests seeking a one-of-a-kind stay.

ubud property market
The Ubud National Tourism Strategic Area offers great investment opportunities for property owners.

Understanding Guest Needs in Ubud Property Market

To understand what guest needs in Ubud, we reviewed feedback from guests who have stayed in rental properties in the area. Overall, guests are looking for properties that offer a unique and immersive experience of Ubud’s culture and nature. Here are some of the key factors that influence guest preferences:


Villas are a popular type of rental property in Ubud, and guests are looking for properties that offer a blend of luxury and natural beauty. Guests appreciate villas that are designed to harmonize with the surrounding environment, with natural materials and local artwork. Many guests also enjoy amenities such as private pools, gardens, and outdoor living spaces.

ubud property market
Guests raved about their stays in various accommodations in Ubud, praising the stunning designs and attentive staff.
airbnb joseph review

For example, Joseph stayed at the Sunrise House and was amazed by its design, open layout, and attention to detail. He particularly enjoyed the views from every angle of the house, which made him feel fully immersed in a tropical rainforest. The staff’s service and care also exceeded his expectations, making him feel welcomed and loved.

Dan also stayed at Sunrise House and had a similar experience. He described it as the best accommodation he had stayed in Bali, praising the architecture and the story behind it. He enjoyed hearing the river below and watching the magical sunrises from the balconies. The staff was very friendly and accommodating, and the café/restaurant served delicious meals.

Next, we have George, who stayed at Pondok Nini – Entire. George was impressed with the privacy of the property, as he had a private villa all to himself. The villa was equipped with everything he needed, including an open space living area, a kitchen, and a private pool. He loved the peaceful jungle view and found the staff to be very friendly and helpful. George was so satisfied with his experience that he said he would return to Pondok Nini if he had the opportunity.


Guesthouses are another popular type of rental property in Ubud. Guests are looking for properties that offer a more intimate and personal experience, with friendly staff and a home-like atmosphere. Many guests appreciate the opportunity to interact with the local community and learn about Ubud’s culture and traditions.

Jonathan stayed at Rumah Taman Kutuh for a month and highly recommends it for its relaxing atmosphere surrounded by rice paddies and nature. Although it’s located away from the busy streets of Ubud, it’s still close enough to reach the city in just 5-10 minutes by car or scooter. The roomy accommodation was well-maintained, and the pool provided a refreshing way to cool off. Jonathan appreciated the friendly and generous staff who were always willing to help, even with small tasks like putting his scooter’s license plate back on. Overall, he felt very welcome and enjoyed his stay.

Top Property Investment Opportunities in Ubud for 2023

Given the demand for rental properties in Ubud, there are several investment opportunities in the area. Here are some of the top opportunities for property owners, developers, and investors in 2023:

YoY revenue growth data from property in Ubud that managed by Bukit Vista show a massive growth

Drawing on data from Bukit Vista over the past year, the Ubud property market shows a significant potential for revenue growth within the tourism sector. This upward trend is anticipated to persist into 2023, positioning it as an opportune moment for investors to delve into the Ubud property market. This trend is expected to continue into 2023, making it an ideal time for investors to consider investing in sustainable and unique properties that cater to the needs of conscious travelers seeking personalized experiences.

Booking data from the past year indicates that there has been a consistent growth in the number of bookings for sustainable and unique properties in Ubud. This trend is expected to continue as more and more conscious travelers seek authentic and personalized experiences that align with their values. Investing in properties that cater to this growing market can be a smart move for investors looking to tap into the potential revenue growth in Ubud’s tourism industry. By offering sustainable and unique properties, investors can attract a loyal customer base and generate consistent revenue.

Furthermore, Bukit Vista’s data reveals that properties with a strong online presence and positive reviews tend to perform better than their counterparts. This highlights the importance of investing in properties with a strong brand identity and a solid online reputation, which can drive more bookings and revenue.

Overall, the future looks bright for Ubud’s rental property market. The government’s investment in the area’s infrastructure and cultural heritage, combined with the increasing demand from travelers, makes Ubud an attractive investment destination. By understanding what guests want in the area and investing in properties that offer unique and immersive experiences, property owners, developers, and investors can take advantage of the growing demand for rental properties in Ubud.

Ubud, Bali, is a premier tourist destination, known for its breathtaking landscapes, cultural heritage, and outstanding hospitality. This makes the Ubud property market an ideal investment opportunity. At Bukit Vista, we specialize in helping property owners in Ubud maximize their investment returns. Our team of professionals provides comprehensive services, including marketing, booking, guest services, and maintenance, ensuring your property achieves its full potential in the Ubud property market. We can help you maximize your property’s potential and achieve great returns on your investment. Contact us today to learn more about our services and how we can help you succeed in the lucrative Ubud property market.

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