Bali Business Review (BBR): Turning Insight Into Impact, One Episode at a Time

img Ismail Ramadhani | May 21, 2025
Hi, I’m Rama, HR Operations and Engagement at Bukit Vista. There’s something powerful that happens when a company dares to share what it’s learning—openly, consistently, and without pretense. That’s what we’re doing with Bali Business Review (BBR), a YouTube-based knowledge initiative crafted by the Marketing and Employee teams to empower our community of property owners, hospitality professionals, and future collaborators.

What is BBR and Why It Matters
The Bali Business Review (BBR) is Bukit Vista’s flagship knowledge-sharing program on YouTube. It features market insights, field research, expert interviews, and company narratives designed to educate and elevate the conversations happening in Bali’s fast-evolving property and tourism sectors. BBR is our way of saying: we don’t just operate in this market—we study it, question it, and share what we find so everyone can grow smarter together.

It’s also where we open the curtains on the challenges facing our industry—like the current oversupply of rental properties—and invite meaningful discussions with both local and international voices. With new videos published regularly and topics ranging from pricing shifts, guest behavior, brand value, to revenue optimization, we’re making insight accessible to our partners and the broader public.

Read more on our website and go through our youtube channel.

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The People and Passion Behind the BBR Program

This initiative wouldn’t exist without the dedication of a few key figures. Nadia, our VP of Marketing, drives the editorial strategy and ensures the message remains valuable to our partners. We also owe much of BBR’s progress to the frontliners who consistently show up as the faces and voices of the program—Mr. Jing (CEO), Wayana (Co-Founder), Bella (Upper Management Revenue Manager), and Jason (Business Journalist).

The idea to bring an academic voice into BBR came from Furqon, our VP of Employee Experience and Culture, who envisioned the value of bridging industry practice with academic insight. Acting on that vision, I had the opportunity to personally invite Bu Sekar Utami Setiastuti, Ph.D., a respected academic from Universitas Gadjah Mada, to join one of our sessions. Her episode explored the comparative dynamics of tourism and investment between Bali and Lombok, offering nuanced insights on regional growth, infrastructure, and market behavior. The session has since become our most-viewed episode on the channel. If you haven’t seen it yet, you can watch it here.

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Celebrating Our Progress on BBR So Far
Since going all-in on the program this January, we’ve seen a steady rise in newsletter engagement, subscriber growth, and total watch time. These signals tell us that consistency is paying off. Our internal newsletter visuals—designed to mimic story posters—make it easier for partners to glance at the week’s topics and dive deeper if something resonates. Many of our property owners now recognize BBR as their go-to source for staying updated on market behavior, competition shifts, and upcoming investment trends.

What Comes Next at BBR
We’re far from finished. We’re continuing to seek out new collaborators—particularly from the academic world—to enrich our content with fresh perspectives. We’re also sharpening our production pipeline, refining how we script, design, and frame each episode to serve our audience better. There’s a long road ahead, and we’re energized by it. At BBR, we’re not chasing virality. We’re building a knowledge archive for the people who care deeply about where Bali is going next—and want to make smarter decisions along the way.

Let’s Build the Next BBR and other Innovation Together
If you’re an academic partner seeking a platform to bring research to life, or a future teammate looking to create content that teaches, empowers, and elevates—BBR is exactly the kind of initiative you’ll want to grow with. At Bukit Vista, we believe that knowledge is only powerful when it’s shared. Let’s connect and build what matters!

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