Mastering the Art of Data Analytics: An Inspiring Journey with Kurniawan Hakim

img Jey Bukitvista | August 7, 2023
All Hands BV 5.0 – August 1st, 2023
Greetings, everyone! I’m Jey from Bukit Vista’s HR-PR team, and I am thrilled to share the highlights from our recent company meeting featuring Mr. Kurniawan Hakim, the VP of Data and Analytics at Merkle Indonesia.
In today’s fast-paced world, the role of data and analytics in business success cannot be overstated. As companies strive to understand their customers better and make data-driven decisions, innovation becomes paramount. Our meeting with Mr. Kurniawan Hakim provided invaluable insights from a seasoned industry expert.
Merkle Indonesia has been at the forefront of leveraging data and analytics to deliver meaningful results for their clients. Mr. Kurniawan shed light on how the hospitality industry is adapting to the needs of modern travelers, with Merkle Indonesia playing a key role in shaping this evolution.
During the All Hands BV 5.0 event held on Google Meet, we delved into the remarkable journey of Kurniawan Hakim, the VP of Data and Analytics at Merkle Indonesia. From his early days as a Data Analyst to his current position as a visionary leader, Mr. Kurniawan’s experiences and principles hold a wealth of wisdom for aspiring data analysts and leaders alike.

Embarking on the Journey

Mr. Kurniawan’s journey in the world of data analytics began in 2007 as a Market Risk Analyst at Bank Central Asia. Since then, he has embarked on a relentless pursuit of learning and growth. From his role as a Data Analyst at XL Axiata in 2011 to becoming the Manager – CVM Analytics and Modelling at Indosat Ooredoo in 2015, he consistently sought opportunities to expand his expertise. Joining Elevania in 2017, he made significant contributions, leveraging data to drive business insights. His dedication and innovative approach captured the attention of SG – EDTS, where he excelled from 2019 to 2022, leaving a lasting impact on his journey.
Today, as the VP of Data and Analytics at Merkle Indonesia, he continues to thrive in this dynamic industry, guiding the company towards data-driven success. His extraordinary journey underscores the importance of nurturing enthusiasm and curiosity, which fuel continuous progress and lead to groundbreaking results in the ever-evolving field of data analytics.

Principle for Success to be Data Analyst : 

Passion For Data
Mr. Kurniawan lay exposed the values that have been his faithful friends throughout his career. At the heart of his guiding philosophy is the conviction that a passion for data is the key to success. This principle transcends professional dedication to become a driving force that keeps data analysts eager for information and thirsty for innovation.
Proactive and Responsive towards each other
A proactive and receptive approach, combined with an enthusiastic passion, form the foundation of Mr. Kurniawan’s success. He emphasized the need for open communication and teamwork within a team, fostering a culture of active engagement and encouraging everyone to voice their opinions.
Find your own solutions
However, it is not simply a matter of following predefined paths; Mr. Kurniawan’s third principle encourages data analysts to develop their own solutions. Individuals equipped with critical thinking and the courage to delve into unknown territory might unearth innovative and bespoke solutions tailored to the organization’s specific demands.


Mr. Kurniawan’s belief in the power of caring resonates deeply. Care for the work, care for the team, and care for the results—These elements weave together to provide a pattern of leadership that inspires and elevates.
Mr. Kurniawan’s beliefs are simple yet deep. He feels that data enthusiasm is the key to achieving achievement in this profession. It’s more than just crunching numbers; it’s about getting excited about the stories data can reveal.

The Art of Problem-Solving with Data

Data analysis can sometimes feel like navigating a labyrinth, but Mr. Kurniawan offers a structured approach. Identifying the problem is the starting point, followed by designing a solution that aligns with the issue at hand.
Understanding the root cause is crucial, as it prevents recurring problems and guides data analysts to make meaningful recommendations. Breaking down complex problems into smaller components enables a systematic analysis, ultimately leading to comprehensive insights.

Differentiating Good and Average Data Analysts

In the realm of data analysis, Mr. Kurniawan emphasizes the stark distinction between good and average analysts. A good data analyst stands out by proactively addressing problems, continuously seeking growth and improvement through every challenge encountered. Their approach transcends mere adherence to technology and instructions, as they actively explore alternative answers and innovative approaches.
Average analysts, on the other hand, become entangled in technical elements, passively following instructions without the initiative to delve beyond the customary. Kurniawan advocates considering deadlines while seeking helpful information from senior colleagues to foster growth and overcome problems. Timely communication and a desire to learn from more experienced coworkers become essential components of each ambitious data analyst’s development journey.
Mr. Kurniawan’s journey extends beyond data analysis, as he shares insights on leadership. Caring for the team and showing eagerness to solve problems are essential characteristics of a successful leader.


From our All Hands BV 5.0 meeting with Kurniawan Hakim, We can conclude three essential takeaways that can shape the future of data analytics and leadership:
  1. Passion Unleashes Potential: Mr. Kurniawan’s career shows how enthusiasm can be a driving force in data analytics success. Adopting a strong interest in data and the opportunities it offers may lead prospective analysts to success. Passion produces dedication, commitment, and a relentless drive to get better, which in turn produces ground-breaking discoveries and ground-breaking solutions.
  2. Empowerment through Proactivity: Mr. Kurniawan’s emphasis on proactivity and responsiveness underscores the significance of open collaboration and teamwork. Data analysts can increase their effect by strongly exploring answers, engaging with colleagues, and cultivating a culture in which everyone’s contributions are acknowledged. Analysts can realize their full potential as essential contributors to corporate performance by taking ownership of difficulties and pushing solutions.
  3. Leadership with Care: Beyond the realm of data analysis, Mr. Kurniawan’s insights into leadership reveals caring for one’s team and fostering genuine connections is pivotal for leadership success. Caring for one’s team and building true connections is critical for leadership success. Effective leaders promote their team members’ growth and well-being, instilling a feeling of purpose and dedication that inspires collective achievement. Leading with compassion and empathy not only improves team interactions, but also lays the groundwork for organizational growth and profitability.
Mr. Kurniawan’s amazing journey, in essence, serves as a source of light for those considering a career in data analytics and leadership. Aspiring data analysts can negotiate the complexities of data analysis with confidence by embracing passion, proactivity, and empathy, while leaders can cultivate the seeds of growth and inspiration within their teams. These priceless insights will definitely pave the way for a new generation of data visionaries and leaders, defining a future in which the art of data analytics grows alongside enterprises.

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